Mobile – Your Event Planning Advantage
January 3, 2012 2 Comments
What does mobile mean for events now? QuickMobile’s specialist in event app solutions, TrevorRoald, shared his perspective at Event Camp.
Mobile in its many forms means as the Organizer, you have more ways to connect with face to face and remote participants before, during and after the event. For the participants this is from the comfort of anywhere they and their mobile device are.
Mobile increases engagement as you now have additional channels for discussion. Mobile discussions can work to bring together groups or individuals that may not connect face to face, even if they happen to be at the same meeting – particularly larger meetings where participants can get quite spread out.
Should you add in gamification elements created using your mobile app, as an organizer you can develop content in a way in which it enhances learning and deepens understanding of the information you are sharing.
Mobile is not the future, it is now. The majority of participants across all sectors and from most of the world has access to mobile devices and it is now an expectation that when you attend a meeting you can be connected not only to home but also to where you are. We want to connect to the people we are meeting (and could meet IRL if we know they are there) and mobile adds to this experience.
You also have the opportunity to significantly cut your paper production as all the detailed information required can now be uploaded via the mobile devices (native app or web based programs) and you can save money on this as well as be more flexible in your programming as the deadlines for updating print vs updating mobile are very different. During an event you have the ability to adapt rapidly to the changes that inevitably happen as you can immediately update your program – speaker or room changes as examples – and push the information out to participants.
Mobile builds community. Pathable is an excellent example of a tool to do this and their systems allow integration across many platforms, making it very user friendly for your events. If you are considering mobile – now is the time to delve into it!
For more info, you can also check out the presentation from EventCamp Vancouver.