Sustainable SWAG Part 2

We were so fortunate to have so many partners and collaborators who have sustainability as a key tenet of their business.  In addition to Patterson Brands supplying us with water bottles, we also ran a game to engage participants in easy ways to make their events greener and Heidi Thorne generously donated copies of her book (below) to both the on-site camper and the remote camper with the most points at the end of Camp!  This is a great resource for those who continue to seek alternatives.

The term “swag” (an acronym for Souvenirs, Wearables, Awards & Gifts) refers to any promotional product that has a logo, message, tagline or some form of personalization on it, usually with the intent of advertising a business, event, team, person or cause.

Swag is generally easy to buy. And it’s easy to make mistakes when buying. But those mistakes can be costly, not just in terms of dollars, but in terms of your image and brand. So SWAG: How to Choose and Use Promotional Products for Marketing Your Business shows you how to buy it right using the Promo With Purpose concept!

Inside you’ll discover…

* 3 Ways Cheap Promotional Products Can be the Most Expensive

* Why Retail Products Cannot be Decorated

* Why You Don’t Always Need Something Different

* How Non Profits Can Avoid a PR Nightmare

* The Number One Promotional Product Mistake Restaurants Make

* 5 Ways to Ditch Promotional Product Thieves at Tradeshows

* When Ecofriendly Promo Doesn’t Work

* Understanding the Buying Process

* What is Good Artwork for Imprinting?

* How to Imprint QR Codes

* 7 Things You Need to Know When Ordering T-Shirts

* 4 Tips for Handling Rush Orders

* What is the Shelf Life for Swag?

Check it out! Thanks Heidi!

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About Tahira Endean
Designing relevant meeting and event experiences to exceed defined participant and stakeholder expectations. Master of using in-your-pocket technology to drive connections + learning. Loves all things with bubbles.

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