Sustainable SWAG Part 2

We were so fortunate to have so many partners and collaborators who have sustainability as a key tenet of their business.  In addition to Patterson Brands supplying us with water bottles, we also ran a game to engage participants in easy ways to make their events greener and Heidi Thorne generously donated copies of her book (below) to both the on-site camper and the remote camper with the most points at the end of Camp!  This is a great resource for those who continue to seek alternatives.

The term “swag” (an acronym for Souvenirs, Wearables, Awards & Gifts) refers to any promotional product that has a logo, message, tagline or some form of personalization on it, usually with the intent of advertising a business, event, team, person or cause.

Swag is generally easy to buy. And it’s easy to make mistakes when buying. But those mistakes can be costly, not just in terms of dollars, but in terms of your image and brand. So SWAG: How to Choose and Use Promotional Products for Marketing Your Business shows you how to buy it right using the Promo With Purpose concept!

Inside you’ll discover…

* 3 Ways Cheap Promotional Products Can be the Most Expensive

* Why Retail Products Cannot be Decorated

* Why You Don’t Always Need Something Different

* How Non Profits Can Avoid a PR Nightmare

* The Number One Promotional Product Mistake Restaurants Make

* 5 Ways to Ditch Promotional Product Thieves at Tradeshows

* When Ecofriendly Promo Doesn’t Work

* Understanding the Buying Process

* What is Good Artwork for Imprinting?

* How to Imprint QR Codes

* 7 Things You Need to Know When Ordering T-Shirts

* 4 Tips for Handling Rush Orders

* What is the Shelf Life for Swag?

Check it out! Thanks Heidi!


SWAG with Sustainability in Mind

When we first began planning EventCamp Vancouver, Patterson Brands was one of the first companies to say “we are in” and “what do you want?”  We knew that whatever we gave away we wanted it to have a purpose – no swag for the sake of it, no random items desired.  We quickly agreed that having a reusable water bottle was a great thing, and these were ordered up, and not just delivered, but hand-delivered to the guests.  At the end of the event we had just a few left over, and these were taken by Tazneem Fazel and made their way into Christmas shoeboxes! Thank you Patterson Brands!
Water bottle sustainability

All Sustainable!

Patterson Brands is a company which is proud to be based on the West Coast of Canada, and we cannot help but be passionate towards our environment & the astounding natural surroundings in which we live.  It inspires us to consciously do our part in being environmentally conscious.   We strive to produce orders using the ‘100 mile’ rule.  (products which are made, warehoused, decorated and/or delivered within a 100 Mile radius of the final delivery point.)  For the most part, local sourcing puts valuable dollars into the local economy. A B.C. based business helps its business colleagues by using B.C. based warehouses (full of workers) and decorators and courier companies.  Of course, much of todays manufacturing is being done off-shore (mostly Asia), therefore we may not be able to complete the entire process locally, however we try to keep as much of the value-add labour and dollars close to home.

If a customer comes to us with a product idea, we will always try and source an eco friendly/recycled verion of the product if available (ie. reusable shopping bag made from recycled product versus one which is not).    We utilize local eco-friendly courier service Novex for local delivery to help lessen the carbon imprint. Patterson Brands also works with numerous suppliers who are constantly updating their environmentally responsible products.  We are a member of PPPC (Promotional Product Professionals of Canada) and staff frequent Promotional Product trade shows, as well as subscribe to other promotional industry based information to keep current on promotional product trends including environmentally sound products.  We then in turn educate our customers on eco friendly products available to them.  When offering products to our customers, Patterson highly recommends using B.C. based suppliers where possible to help reduce shipping distances & waste which may effect the environment.
Patterson team members practice our company values with every order we process:
Accountability : we take responsibility for our actions and their effect on our customers & fellow team members
Community & Environment : to do our best to provide an eco friendly product to our customer which is locally sourced, & delivered by eco friendly means whenever possible
Customer service:  to provide each customer with unprecedented personal & professional service in an efficient & respectful manner
Integrity:  To act with honesty and integrity without compromising the truth
Quality:  we are committed to ensure our customers receive the best quality item within their allotted budget